ERIC’S WORDS

“In the world of luxury, I’ve come to realize that true value lies in the mindset and discipline behind every detail. Formulux was created to demonstrate that refinement can be systematically built, and that creativity can coexist with precision. Each of our projects stands as a testament to enduring quality shaped over time and through the respect we dedicate to every creation. The legacy I aspire to leave in the world of fragrance is one of integrity, longevity, and the ability to evoke the purest emotions within each individual.”

* Eric Tran – Chairman & Fragrance Art Director

ERIC’S JOURNEY OF SCENT

Eric’s love for fragrance began not with science, but with emotion, from the quiet realization that scent has the power to preserve time, capture memories, and tell stories words cannot express. Over the past 20 years, he has devoted himself to understanding fragrance not merely as a product, but as a language of the soul.
For him, every note carries a feeling, and to create a perfume is to embark on a journey of translating human emotion into olfactory poetry.

THE ESSENCE OF LUXURY

Before founding Formulux International, Eric spent years travelling across the world’s fragrance capitals from Paris and London to Morocco and Milan to every corner of the world. He became the official distributor for prestigious perfume houses such as Roja Parfums, Clive Christian and Ex Nihilo, among others in Vietnam. Those journeys deepened his understanding of what true luxury means – it lies not in possession, but in quality, emotion, craftsmanship, and story. Through these experiences, he came to believe that luxury is not about how much something costs, but how deeply it makes one feel.

At Formulux International, Eric Tran is more than a leader, he is a creator who walks alongside every project. With nearly two decades of experience, he oversees each stage with precision and artistry, ensuring every fragrance and concept meet the highest international standards. For Eric, Formulux is a living legacy, a place where craftsmanship, discipline, and creativity unite to shape the future of Vietnamese perfumery on the global stage. To collaborate with him is to experience a partnership built on trust, excellence, and a shared commitment to meaningful creation.

THE LEGACY OF CREATION

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